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The Government of Gibraltar is constantly endeavouring to make Gibraltar an International E-Business hub and firmly believes that it is in a position to benefit greatly from ICT and its development as an information society.

Government has subsequently been developing strategies to create an ideal setting for businesses to trade electronically. This online business undertaking will be supported by a faster and more reliable framework of telecommunications, infrastructure and legislation in view of assisting the growth of electronic trade.

Benefits of selling online

Selling online has a number of advantages over selling by conventional methods, including:

Making savings in set-up and operational costs. You do not need to pay shop assistants, rent high-street premises, or answer a lot of pre-sales queries
Reducing order-processing costs, as customer orders can automatically come straight into your orders database from the website
Reaching a global audience, thereby increasing sales opportunities
Competing with larger businesses by being able to open 24 hours a day, seven days a week.
Being able to receive payment more quickly from online transactions
Attracting customers who would not normally have investigated your type of high-street outlet.
Improving your offerings using the data gathered by tracking customer purchases
Using your online shop as a catalogue for existing customers

Gibraltar, a suitable hub for e-business ventures

In looking at Gibraltar as a suitable location for e-business venture, there are some general facts of relevance to appreciate in addition to specific technical aspects of establishing a successful venture:

The liberalisation and regulation of telecommunications, The Electronic Commerce Act (TECA 2001) and the adoption of EU directives into local legislation give Gibraltar a great advantage over other offshore jurisdictions competing in the same marketplace.

Gibraltar’s Internet Service Providers (ISPs) provide high quality solutions for IT and communication businesses. Many potential customers will want to check out your company online before making contact, therefore, you need to be able to provide your products/services online. Most businesses and consumers are now seeking out the products and services they require using the World Wide Web, so it is vital that your company has a web presence.

The establishment of blue-chip gaming companies together with the flourishing financial services sector has meant that Gibraltar provides and maintains modern, high-quality technologies to cater for such businesses. Moreover, Gibraltar´s telecommunication operators deploy the latest technology to suit any commercial needs.

Gibraltar´s unique situation as an associate member of the EU whilst being exempt from VAT makes it a valuable location for e-businesses. This is demonstrated by the growth of e-business/e-commerce companies aimed at both local and international consumers.

Mobile phone technology is constantly advancing and Gibraltar´s ISPs have kept pace with developments, including the advent of data access via mobile phones, new 3G networks to allow faster permanent connectivity for all mobile users as well as providing high-speed picture messaging and video telephony for owners of suitably equipped hand-sets.

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